Self-serve platform

The profit engine, in your hands.

The same optimization our team uses, as software you control. Connect your Amazon account and let the agents work — with every change explainable.

What the engine does

Optimization that respects your P&L

A set of agents that protect the number that matters — the profit left after cost of goods, fees, and spend — and tell you why they did what they did.

Net-profit bidding

Every bid is set on true margin, with cost of goods and Amazon fees included, so more sales never means less money.

Hourly dayparting

Amazon Marketing Stream hourly signals drive spend toward the hours that convert and away from the dead ones.

Inventory-aware bidding

The engine eases off before a stock-out so you never pour budget into a product that's about to run dry.

FBA fee-overcharge alerts

The engine flags the FBA fee errors Amazon makes on your account, ready to claim.Nobody else surfaces this

Keyword discovery

Cheap, untapped search terms are surfaced for your approval — expansion is human-gated, so you grow only where it pays.

Rule-first & explainable

No black box. Open any change and read the rule that moved the bid — then keep it or override it.

Self-learning guardrails

Confirmed patterns become new guardrails only after you approve them. The engine never quietly retunes itself.

New-product rating gate

The engine won't advertise a product that has no ratings yet, so you don't pay to send traffic to an empty review page.

Multi-account ready

Agencies can run many Amazon accounts from one place, each with its own rules, reporting, and profit targets.

Why we're different

Profit-first, where it counts

CapabilityTypical PPC toolsNature Scholar
Optimizes forTarget ACoSNet profit after COGS & fees
FBA fee recoveryNot offeredBuilt in
Explainable changesBlack boxRule-first
Pricing model% of ad spendFlat monthly
Inventory awarenessRareStandard
Built on rules you can trust

Automation you can read, question, and override

Most AI PPC tools are black boxes — they move your money and leave you guessing why. Ours is rule-first, so every automated decision is one you can open, read the reasoning behind, question, and reverse. The engine works on its own, but it never works in the dark.

Every change explained Human-gated by default

Put the profit engine to work

Connect your Amazon account and let the agents optimize for the profit that actually lands — with every move explained.