What the engine does
Optimization that respects your P&L
Most tools chase a target ACoS. Ours protects the number that matters: the profit left after cost of goods, fees, and spend.
Net-profit bidding
Bids move on true margin — cost of goods and fees included — so growth never quietly loses money.
Hourly dayparting
Spend concentrates in the hours that convert and eases off in the dead ones — down to the hour of each day.
Inventory guards
Ads ease off before you run dry and never burn budget on products you can't ship.
Fee-overcharge recovery
We catch the FBA fee errors most tools ignore, and turn them into filed claims.Nobody else surfaces this
Keyword discovery
Cheap, untapped search terms are surfaced for approval — you expand only where it pays.
Transparent by design
Every automated change is rule-first and explainable. You always know why a bid moved.